Who’s Who in Real Estate?

Who’s Who in Real Estate: Listing Agents, Selling Agents, Brokers—and Why You Need One on Your Side

Buying or selling a home is one of the biggest decisions most of us make in our lives. Whether you’re upgrading to your dream home or saying goodbye to a place full of memories, the process can be exciting—and overwhelming. That’s why understanding who’s who in real estate can make a world of difference. Let’s break down the roles of a listing agent, a selling agent, and a broker, and why partnering with the right real estate professional is key.

What is a Listing Agent?

A listing agent works on behalf of the seller. Their job is to help you price your home competitively, market it to attract buyers, and negotiate offers to get the best possible terms. Listing agents know the local market inside and out, and they handle everything from staging tips to professional photography to open houses. They're your advocate, ensuring your property gets the exposure it deserves and helping you navigate inspections, appraisals, and closing.

Think of them as your personal marketer and negotiator, all rolled into one. And yes, their job is to help you get top dollar for your home.

What is a Selling Agent (a.k.a. Buyer’s Agent)?

Here’s where it gets a little tricky: The selling agent is actually the one who helps the buyer. This agent is sometimes called the buyer’s agent, and their role is to help you find the right home, negotiate the purchase price, and guide you through the buying process.

Why the confusing name? In real estate lingo, the agent who brings the buyer to the table is called the “selling agent” because they bring about the sale. But in simpler terms, they’re your buyer’s agent—your personal guide to finding the right home and making sure you don’t overpay or miss any red flags.

What is a Broker?

A broker is a real estate professional who has gone a step beyond the agent level. Brokers have extra education and licensing, and they can own their own real estate firm or manage other agents. Some brokers still work directly with buyers and sellers, while others focus on running the business and supporting their team.

If you’re working with a real estate agent, chances are they are under the supervision of a broker who ensures that everything is handled ethically and legally.

Why You Should Always Work with a Real Estate Agent

Some people wonder if they need an agent at all. After all, there are websites and apps where you can browse listings or even list your home yourself. But working with a licensed real estate professional has major advantages:

 Expert Guidance: Whether buying or selling, an experienced agent knows the market and can help you avoid common pitfalls.

 Negotiation Skills: A good agent fights for your best interests. Whether that’s getting you the best price for your home or making sure you’re not overpaying, they’ve got your back.

Less Stress: Selling or buying a home is stressful enough. An agent handles all the paperwork, deadlines, and details so you can focus on what matters most.

Access to Listings: Agents often have access to listings before they hit the major websites. This gives you an edge in competitive markets.

Local Knowledge: They know the neighborhoods, school districts, and local trends, helping you make informed decisions.

In short, working with a knowledgeable listing agent, selling agent, or broker can make the process smoother, less stressful, and—dare we say—enjoyable.

Content by Hailey Potok of The Potok Group

Contact: DRE 02024094
The Potok Group Douglas Elliman
Potokgrouprealestate@gmail.com

Sources:

• Brown, S. L. (2021). Real Estate Professionals and Ethical Practices: Navigating Complex Transactions. Journal of Urban Economics and Policy.
• National Association of Realtors. (2023). Real Estate Agent vs. Broker vs. REALTOR®: What’s the Difference?. Retrieved from https://www.nar.realtor
• Real Estate License Training. (2022). Who is the Selling Agent? Understanding Real Estate Roles. Retrieved from https://www.realestatelicensetraining.com
• Seppälä, E. M., et al. (2020). The Economics of Real Estate Transactions: Balancing Value and Representation. Public Policy Review.

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