• When Too Much Is Too Much: The Danger of Over-Upgrading Before Selling,Hailey Potok

    When Too Much Is Too Much: The Danger of Over-Upgrading Before Selling

    It’s natural for homeowners to want to get top dollar when selling their home. And often, that desire leads to updating, upgrading, and beautifying every inch of the house—sometimes to the tune of tens of thousands of dollars. While making a home market-ready is important, there’s a fine line betw

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  • Is There Such a Thing as an "Area Specialist" in Real Estate?,Hailey Potok

    Is There Such a Thing as an "Area Specialist" in Real Estate?

    You’ve probably seen it on postcards, signs, or social media: “I’m your area specialist.” It’s catchy. It sounds official. But here’s the truth: there is no formal designation or license that makes someone an “area specialist.” Let’s dig into what that actually means—and why it can be misleading. T

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