Elite Certified Luxury Sales Specialist

Hailey Potok is an Orange County Realtor and President of The Potok Group at Coldwell Banker Realty, helping buyers and sellers in Newport Beach, Newport Coast, Laguna Niguel, Dana Point, Irvine, Mission Viejo, Aliso Viejo and communities throughout Orange County. Born and raised in Orange County and a proud USC graduate, Hailey knows these neighborhoods the way only a lifelong local can, from the streets and schools to what buyers are really comparing when they walk through a home.

The Potok Group specializes in luxury real estate and serves clients at every price point. In 2024, Hailey secured an off-market Pelican Hill estate in Newport Coast for more than $17 million, ranked among Orange County's 25 highest-priced home sales of the year by the Orange County Business Journal. She is RealTrends Verified for 2024, 2025 and 2026, has been recognized among the Top 100 Realtors in Orange County for several consecutive years, and has been featured in Orange Coast Magazine, Modern Luxury Magazine, Real Producers, the Orange County Business Journal and OC Dynamic Woman.

Hailey is also the founder of Top Agent Network in Orange County, bringing the private, invitation-only network to the county for agents whose closed sales place them in the top 10% of their local market. Members share off-market and coming-soon properties, along with motivated buyer needs. For Hailey's buyers, that means earlier access to homes most people never hear about until they hit the open market. For her sellers, it means a discreet way to gauge demand from qualified buyers before going public.

Hailey pairs that insider access with a tech-forward approach to every transaction. Her buyers receive curated, real-time home searches built around how they actually want to live, so the right property reaches them the moment it becomes available. Her sellers benefit from data-driven pricing, targeted digital marketing that puts their home in front of qualified buyers where they are searching, and a streamlined, largely digital process with clear updates at every milestone. Hailey leverages technology so she can focus on what clients hire her for: strategy, advice and negotiation.

Before real estate, Hailey spent years in sales and marketing with Fortune 500 companies including Walgreens, Costco and Walmart. That background shapes how she works today: careful preparation, pricing grounded in real comparable sales, a marketing plan built around each individual property, and negotiation that weighs every term of an offer, not just the price.

For Orange County home sellers, including homeowners in Laguna Niguel, Hailey treats every listing as a launch. She positions each home against the competition buyers are actually seeing, in the neighborhood and across the county, so the right buyers understand its value from the first showing.

For buyers, including first-time home buyers and families moving to Orange County, Hailey explains how today’s interest rates affect what they can comfortably afford, which communities fit their budget and lifestyle, and how to make a confident offer in a market where the best homes move quickly.

Clients thank Hailey most for two things: her follow-up and her expertise. They always know where their transaction stands, and they get honest, well-informed advice at every step. It is the approach behind The Potok Group’s promise: Trust. Heart. Expertise.

Outside of real estate, Hailey treasures time with her husband, their four children and two dogs. You will find her at Pilates, on an outdoor adventure, or enjoying the Orange County lifestyle she has called home her entire life.

As featured in: Real Producers, Orange Coast Magazine, OC Dynamic Woman, Modern Luxury Magazine, Orange County Business Journal

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